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New Era of Eagles, New Era of Bleed Green

April 28, 2010

Since being released to the world wide web in January of 2009, this site (and constant source of Philadelphia Eagles news and discussion) has undergone quite a few changes. The logo of Bleed Green has been altered several times, the layout has been reconfigured in multiple instances, and–most importantly–the site’s blog hosting format has changed. However, not one of the previous upgrades or features that were installed are as significant and empowering as the one that has come today. For the first time since the site’s existence, Bleed Green will be operating under a completely new database, domain name web address, and with a wide array of style and formatting differences in the articles and page designs. Of course, things have been moved around and fine-tuned before, such as when the switch was made to the WordPress software and layout at the start of the Eagles’ preseason in ’09, but this compilation of changes marks a new chapter in the history of the website (which, fittingly, corresponds with the Eagles’ movement this offseason into a new era, without the likes of Donovan McNabb, Brian Westbrook, and others).

To start, here’s the biggest and most relevant change to Bleed Green: No longer will the site–which has been on the rise in terms of popularity and fan interactions for some time now–be able to be accessed at the URL Instead, the entire “unit’, so to speak, has been moved permanently to Not only is this new address easier to remember and increasingly catchy, but it also rids of the word ‘forever’, which was an original part of the site’s title but never appeared in the logos or listings of the site’s name. In addition, the switch to a domain name has allowed Bleed Green to finalize a number of partnerships and collaborative deals with other businesses. How so? With the new system in place, actual advertisements can now be added to the layout (don’t worry; this does not mean we will bombard with you scripted promotions and the liking). Thus far, we have already agreed to partner with these fine sites and corporations:

  • Yardbarker: A widely popular, fan-friendly blogging network that allows users to post their own rumors and news stories, while confirmed NFL information and articles written by athletes themselves are also made available.
  • NFL News & Rumors: A quick-to-the-point and simple, yet informative site that contains a constant flow of exactly what is stated in the name–news and rumors. In no means am I attempting to promote this anymore by including this, but–for those interested–my analysis on a league-wide basis can be found here, as I–in addition to managing Bleed Green and writing for BlitzNation–recently was welcomed into a position as a writer on their staff.
  • Sports Gab: A network of sports blogs that covers all of the NFL teams, as well as various other leagues such as the NCAA, NBA, and MLB. The well-known Philly site Eagles Gab, with which we are already linked with, is included in the network.

The addition of a domain name and list of partnerships is but a taste of the latest wave of changes, however. There have also been some moves within the staff here at Bleed Green; we welcome both some new writers while also bidding farewell to some others. Blake Lovell, who joined the team in October, spent his time on the site composing a column called Weekly Eagle Chirps. For various reasons, Mr. Lovell will no longer be working as a part of Bleed Green, but we wish him the best of luck for his future! John Cook, who was added in January as a fan perspective analyst, will also no longer be listed on the staff list because of several difficulties and technical issues. Though it is a bit saddening that Lovell and Cook have been removed, there is also news regarding the acquisition of some more writers and the changing of some positions within the staff.

Gary Davenport¬†has replaced Kyle Phillippi as our fantasy football writer, and will provide constant reports and opinionated work during the season, while acting as a correspondent from the website in which he is a lead writer at–Fantasy Football Oasis. He brings years of experience as a writer and expert on strategies and concepts dealing with the increasingly popular game of fantasy football, and we expect him to bring drastic improvements to the fantasy section at Bleed Green. Phillippi will remain on the staff, but convert to Blake Lovell’s old spot as a columnist. We have also welcomed back Noah Drauschak as a feature writer and offseason analyst. He previously worked for the site in a role with the NFL Draft, but left because of scheduling conflicts in early September. Another addition to the staff (and a unique one, to say the least) is of Alex Gervasi, a young woman talented in the art of broadcasting who has agreed to be a part of a video project that has already begun here, entitled Bleed Green TV.

Some other notable changes that have been made include the switch of the site’s logo/banner. The departure of Eagles’ QB Donovan McNabb (who was featured in the old design) was the primary reason a new one was installed, but the switch to a fresh web address also had an effect on the decision. On the newly-designed logo, young tight end Brent Celek and wide receiver DeSean Jackson are featured, with our name and a subtle image of Lincoln Financial Field in the background. Besides the logo, the sidebar and it’s contents have been rearranged. No longer are the “Our Goals” and “Visitor Counter” boxes present; the “Bleed Green Around the Web” icons and links have also been altered so that a more professional look is in order. Some pages, such as “About Us” have also been updated and cleaned up a bit.

One change that should immediately be noticed in the articles published on the site is the formatting. As part of the package of changes, a new style system has been put into place to enhance the look of the site and the quality of the posts made available. Full names of NFL players, teams, and coaches will now be in a bold text so that they stand out and are clearly seen, while titles of articles will now be written with the technique newspapers do. An example of how the switch will make the titles look different is shown below:

  • Previous Formatting: “Breaking News: Eagles Have Traded Their Draft Picks to the Dolphins”
  • Updated Formatting: “Breaking news: Eagles have traded their Draft picks to the Dolphins”

Clearly, the only significant difference is the capitalization of some of the words, but it is more professional and recognized easier nonetheless.

The layout, color scheme, and arrangement of the site’s template have all also been changed. The sidebar and tabs for pages (i.e. About Us, Contact Us, etc.) have been moved to the left side of the screen and coated with a white color that blends with the midnight green shading of the text. An instant news alert system has been placed at the upper right hand corner of the home page, and whenever something happens regarding the Eagles, the news will immediately be displayed in the area. The new logo and bottom of the site are backgrounded with a gray color, while we have also installed new pages and features, which have been listed below:

  • Advertising page: For those interested in advertising with us, this page allows site visitors to get some general information regarding what we offer (in terms of ad space, pricing, etc.), and directs them to our Contact page.
  • Employment page: We’re always looking for help at Bleed Green, and if visitors have a talent in writing, broadcasting, or another social arts aspect and have a passion for the Philadelphia Eagles, we’re open to reviewing their desires to work at the site. A link to an online application for working at the site is included on this page.
  • Privacy Policy page: Because we would like all of our visitors and fans to know what type of information we use and exactly how we run our site without invading their privacy on the internet, a privacy policy has been created exclusively for the site and placed on this page.

We hope that all of our fans, both new and old, enjoy what we have done to the site in hopes of making it an even better source for entertainment and information, as well as simply a cool spot to go that deals exclusively with the Philadelphia Eagles football team!

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One Comment leave one →
  1. July 16, 2010 9:26 PM

    The new site looks a lot more professional, but I’ll miss this one too.

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